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Hash tags are the right way to follow a precise topic on Twitter. It can be a single word begining with the number sign (#). This way you only pick up those tweets who used the hash tag and tweets in which using the term for other subjects.
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Twitter is all about an individual can say something important, URGENT, alongside call to action in 140 characters or maybe even less. Every single letter and symbol in your URL counts toward your character count up. So get rid of that long URL.